GabrielAscencio

I wear |

Short ones, tall ones, some with pizzazz,
Fedoras, buckets. Just check out my stash!
A beanie for thinking, a beret for the show,
Slap on a sombrero? Showtime. Let’s go!

Need a storyteller? Boom! Got the hat.
Insights expert? Sí, one for that.
Consultant? Oh yeah, my stack’s fully packed.

I’m like the Cat in the Hat, but here’s the appeal:
My hats bring ideas that close the deal.

So tell me, what’s up? What problem you got? Chances are, I’ve got the hat for the job!

I am a Hispanic advertising freelance/consultant with more hats than a mariachi band.

I’m a bilingual writer and creative with 25+ years of experience working with national brands, from cable bundles and luxury hotels to yogurt jingles and milk-loving monsters. I help brands stay relevant, connect deeply, and stand out in the Hispanic market, whether through fresh insights, original creative, or just making sure the message hits hogar.

Some people translate. I adapt and elevate, making sure a campaign doesn’t just make sense in Spanish, it actually feels right. Because Hispanic culture isn’t a carbon copy. It’s a whole universe of insights, humor, and abuelita-approved truth bombs.

My sweet spot is where strategy meets storytelling, where headlines carry weight, and where even a tiny line can punch above its weight (and maybe make someone cry-laugh over spicy nachos). I’ve helped brands speak Spanish with more warmth, more clarity, and (when the moment calls for it) more huevos.

Whether you need market insights, a fine-tuned adaptation, or a brand-new concept, I’ve probably got a hat for that. Just tell me what you need, and I’ll grab the right one.

Ask me about my tortilla revolution. Or the talking dog.

With 25+ years of experience, I’ve worn so many hats I could open a shop. From copywriting to strategy, I mix creativity, market expertise, and insights to make ideas work.

Original Creative

Got a brief, a marketing plan, or just a hunch? Need a snazzy ad campaign, a direct response piece, or maybe something bold, quirky, or downright unforgettable? I can help with that. Ideas, words, and creativity are my favorite hats to wear.

COPYWRITING

Whether it's a simple FB post, a full-fledged website, a digital banner campaign, or a printed brochure (and everything in between, including jingles, rhymes, jokes, and more) I’ve got a hat for that too. Writing is my jam, and copywriting is my thang.

ADAPTATIONS

So you’ve got a pretty, pretty, pretty good campaign, and you love it. But you want Spanish-speaking Latinos to love it just as much. Say no more. Adaptations, not just translations (though I do those too), are what you need and what I do. Wanna see the hat?

strategy & marketing consultant

I may not call myself a strategist, but I’ve worked on plenty of strategies and know the Hispanic market inside and out. If you have a plan you'd like to run by someone who understands both the market and advertising, I’d be happy to take a look. Whether it’s your target audience, key message, media, budget, timing, or creative approach, I’ve got a good hat for that.

production & language supervision

You’ve got an agency or someone handling your Spanish-language work, but you don’t speak it well enough to proof it. You just want a second opinion from someone who knows Spanish as well as you know English. Say no more. I’ve got a hat for that too.

relief pitcher

Need someone who can plug and play? Someone with enough experience to jump right in, no training needed. Just hand over the brief, strategy, marketing plan, or production schedule, and I’ll say, ‘Yep, been there, done that.’ When your game is on the line and your pitcher is toasted or off on vacation, call in the relief. Call me. I'll bring my baseball cap.