Now this one was a party. San Manuel Casino needed a theme for Día de Muertos, and we presented them with a full-blown carnival of color, sound, and drama. We pitched a bold idea, then lit it up with a billboard campaign you could see from the afterlife. The result? A dazzling invitation to the largest Day of the Dead celebration in the U.S., where guests weren’t just welcomed, they were summoned to something unforgettable. You know,  like the afterlife.