Celaya Tequila isn’t just family-made. It’s abuela-approved. The kind of abuela who told you to stand up straight, stirred mole with one hand while solving everyone’s problems with the other, and believed a shot of tequila could fix most things, except bad manners. Inspired by the original matriarch who built this legacy with grit, humor, and absolutely zero patience for nonsense, we created a campaign that channels her voice. Loud. Wise. Unapologetically sharp. Because as she’d say: You can’t make everyone like you. You’re not tequila.