These are some examples of JCPenney work we did at Gallegos United. JCPenney is all about experiential fashion, so we leaned into that. These spots blend fashion and lifestyle in a fun, entertaining way, with one clear goal: to make you believe life is good, and you’re happiest when you’re dressed in style. As for the holiday spot, the mission was to showcase the store like never before. Big energy, real charm, and yep, that one was directed by Barry Levinson.