I’d love to take credit for this stunning campaign, but the truth is, I only helped it speak a new language. Working with Barú Advertising, we trans-adapted the original English VO to connect with a Latino audience in a way that felt natural, relevant, and genuinely rooted in culture; not just translated. We fine-tuned the voiceover, reworked audio to match tone and rhythm, and made sure every beat still landed with heart.